10 Week Wellness Challenge
Proudly Sponsored byIowa Food & Family Project†

January 11 - March 19, 2021
Registration opens Nov. 30, 2020

Cost: $22 per participant

Over the course of 10 weeks, teams (2-10 people) track activity minutes and/or weight loss through the Live Healthy Iowa website. This simple and affordable challenge provides Iowans an opportunity to improve their health while engaging in fun, friendly competition.

Participants receive:
  • Challenge T-shirt (Adult small - 4XL)
  • Personal online dashboard with the ability to syncFitbit devices and Under Armour apps
  • Complimentary subscription to Fresh Pickings magazine
  • Weekly motivational messages
  • Chances to win prizes*
    †*Prize winners will be randomly selected from all participants who record at least once per week of the challenge.

NEW - Early Registration Bonus
All who sign-up for the 10 Week Wellness Challenge from November 30-December 20, 2020 will receive access to three weeks of additional resources and support. The uplifting and engaging topics will help you manage end-of-the-year stresses and prepare you for a successful 10 Week Wellness Challenge. Gather your team now and plan to register early to benefit from this extra bonus!

NEW -†Become a Live Healthy Iowa Pacesetter
Do you enjoy encouraging others to be their best? Live Healthy Iowa is seeking 20 individuals, from all across Iowa, to serve as team captains during the upcoming challenge. The selected†Pacesetters†will receive a complimentary challenge registration and access to captain support resources. In exchange,†Pacesetters†will be asked to recruit 6-10 team members and to report updates and progress to Live Healthy Iowa throughout the challenge. Those interested can apply using the link below.†Applications will be accepted through Sunday, November 22. Selections will be made soon after the deadline and all applicants will be notified by email or phone.


If your company, community, or organization will have multiple teams participating, activate a Group ID! There is no cost to activate a Group ID, and it's easy to do. A Group ID is used during registration to identify and track teams participating within your company or organization. Creating a Group ID allows up to two people to be assigned as group administrators. Group administrators will gain access to tools for promotion and implementation, and the ability to manage and monitor team and individual progress throughout the challenge.†In addition, all teams registered under your Group ID will be placed on one leaderboard, allowing for some friendly competition!† For more information, or to obtain a Group ID, please contact us.

Click here for answers to frequently asked questions about the challenge.

About our Challenge Sponsor
The Iowa Food & Family Project is proud to help fuel your 10 Week Wellness Challenge journey! Throughout the competition, we will share recipes and fun food facts to inspire you to fill your plate with nutritious Iowa-grown and raised ingredients. After all, wellness starts with healthy food, and healthy food starts on the farm.

To learn more about the work farmers are doing to raise safe, nutritious and high-quality foods for your wellness journey, subscribe to the Iowa Food & Family Projectís monthly Fresh Pickings eNewsletter at iowafoodandfamily.com/lhi/subscribe. Each newsletter is chock-full of delicious recipes, tips for healthy living, farm stories, community features, and giveaways.††

Questions? Contact us, we're happy to help!